Vivo has just announced that it is partnering with known optoelectronics brand Carl Zeiss. The collaboration would have the smartphone maker include the latter’s renowned lens technology for its smartphones’ cameras.

Earlier today (14th December 2020), the Chinese tech giant shared the news through its official Weibo account, a Chinese microblogging website. In the post, the company shared a small message revealing the newly formed partnership and even shared a slight teaser image poster, which showcased a Vivo device with the Zeiss branding underneath the camera lens module. For those unaware, Zeiss is a known brand in the optoelectronics and lens industry.

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Vivo’s partnership with Zeiss could potentially be huge for the smartphone maker. Partnerships with lens brands have been successful in the past, with Huawei and Leica being a prime example of this. Similarly, Nokia had also partnered with Zeiss in the past. While the company didn’t make waves in the industry, its camera performance was commendable. So, we can expect a similar outcome with lens makers partnership with Vivo.

The smartphone brand is clearly pushing for taller heights with this, especially in its home market, China. This arrives as the top brand in the region, Huawei, is struggling due to the impacts of US sanctions. Thus, its rivals are eyeing at its market share and are making aggressive moves to expand their footholds. Although, the benefits of the partnership with Zeiss isn’t just limited to its home country and could even help grow its presence in foreign markets as well.

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Smartphone cameras have come a long way, ever since the first camera phone, the Kyocera VP-210 visual phone was announced back in 1999. Manufacturers are looking for new ways to differentiate their smartphones and cameras are often one of these features that makes a phone stand out. In the pursuit of differentiating a smartphone, manufacturers have started adding huge sensors on their phones and 48MP sensors have become the norm for a lot of flagships and mid-rangers. But now, smartphones with even 64MP sensors are coming our way in the next few months. So it begs the question: Are such large sensors necessary and useful?

According to Zeiss Group’s CEO & President Dr. Michael Kaschke, 40MP sensor is already more than enough for smartphones. While talking to the Indian Express, he explained that there are limits in terms of processing speeds, signal to noise ratio, and costs that put smartphone cameras already at its tipping point. According to his comments, anything over 40MP could be an overkill on smartphones given their limitations.

He further reveals that Zeiss Lens wants to focus more on products that cater to ‘professionals, semi-professionals, and artistic photographers’ rather than smartphones. However, he still wants to work with smartphone companies and currently has a partnership with HMD Global for its Nokia-branded devices. To recall, Zeiss and Nokia’s partnership dates back to the Nokia 95 days.

He adds that multiple sensor setup is the way to go for smartphones as it helps to enhance the photos as well as treat smartphones like a DSLR. However, he says for professional photography, consumers will look for professional cameras instead of smartphones.

What do you think? Will 64MP cameras be overkill for smartphones?

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Sony and Zeiss are good old partners who have worked together on multiple projects in the past. Despite being partners for so long, the companies hadn’t collaborated for smartphone cameras. According to a new leak, both the companies are now jointly working on improvising the camera capabilities of the Xperia 1 smartphone.

It is quite strange that the supplier of different imaging sensors for most of the smartphones is relying on a new partner for the camera module on its smartphone. The Chinese website found the Zeiss MILVUS lenses on all the triple rear sensors of the device.

The Japanese smartphone maker is reportedly using two Zeiss lenses out of the Xperia 1’s three rear cameras. The Zeiss lenses are expected in its 12-megapixel primary lens, and another 12-megapixel 16mm ultra-wide lens with an aperture of f/1.6, whereas the remaining 12-megapixel camera will come from Samsung.

Both the Samsung and Zeiss have worked with Sony Electronics to bring the popular Alpha mirrorless series cameras in the past. Though, it is their first collaboration for smartphones.

Sony Xperia 1 was announced in February at Mobile World Congress in Barcelona. It offers the world’s first 4K 6.5 inch OLED display with 21:9 aspect ratio. The taller display carries a resolution of 3840 x 1644 pixels with 643-pixel density per inch. Xperia 1 is powered by Qualcomm Snapdragon 855 Soc coupled with 6 GB RAM and a triple camera module. An 8-megapixel sensor is present on the front side for selfies.

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Sony promised to launch Xperia 1 in June with Android Q on board. It is expected to retail at a hefty price tag of 1000 EUR (~ $1119 and 7628 Yuan).

(via)

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