ASUS may not be as popular as Samsung or Apple, but the company has established a reputation among mid-range customers for offering pretty good value for the money you pay for its ZenFone smartphones. Now, ASUS has just unveiled three new smartphones in the ZenFone 3 series and the three devices are targeted at different customers based on the specs and features they want.

ZenFone 3 Deluxe

First up is the powerful ZenFone 3 Deluxe. The company claims this is the first all-metal smartphone with invisible antenna lines. So, no ugly black bars on the back panel, which means, the phone is great too look at. The ZenFone 3 Deluxe is really the pick of the three smartphones announced today, coming with cutting edge specs and beautiful metal design to please the top-end market.

The phone features a 5.7-inch 1080p AMOLED display with 100% NTSC color gamut. The company has kept the bezels to a bare minimum, increasing the screen to body ratio to an impressive 79 percent. Under the hood, you get none other than the powerful Snapdragon 820 quad-core chipset with Adreno 530 GPU. Further, the company is going to offer up to 6GB RAM inside this new model, which means performance will be top-notch. Further, for connectivity, you get the X12 LTE model, which means fast data speeds.

In the camera department as well, the ZenFone 3 Deluxe is no slouch. It comes with a powerful Sony IMX318 23MP rear sensor with f/2.0 aperture lens and 4-axis OIS. You also get 3-axis EIS on the device for steady 4K video recording. The company claims that the phone’s camera setup can focus in just 0.03 seconds, thanks to the presence of 2nd gen Laser Focus, contrast detect focus and PDAF. As for the other features, the ZenFone 3 Deluxe model comes with a rear placed fingerprint sensor, Quick Charge 3.0 supported battery, USB Type-C, His-Res Audio support and powerful five-magnet speakers.

This particular model is truly a powerhouse and can be yours for a competitive price tag of $499.

ZenFone 3 Ultra

If you are looking for something big, I mean really massive, look no further than the ZenFone 3 Ultra. The phone features a massive 6.8-inch 1080p display with ASUS-exclusive Tru2Life+ video technology that reportedly uses 4K UHD TV grade processor to deliver stellar video playback. The Ultra is basically a tablet with phone functions targeted at users who will primarily use this device for entertainment. It comes with 2 x five magnet stereo speakers and NXP smart amplifier. Other entertainment boosting features include Hi-Res audio support and virtual 7.1 Channel surround sound with DTS Headphone:X.

The ZenFone 3 Ultra continues the no antenna design with metal body as the Deluxe model. The screen to body ratio is 79 percent which will make the massive 6.8-inch display look amazing. At the back, you get the same 23MP setup as the Deluxe model. Inside, you have an octa-core Snapdragon 652 chip with Adreno 510 and 4GB of RAM. You also get a fingerprint sensor, but it is located up front, below the display. You get a large 4600mAh body with Quick Charge 3.0. You can also charge other devices using the Ultra’s inbuilt battery at 1.5V.

The ZenFone 3 Ultra is priced at $479.

ZenFone 3

Coming to the least powerful, budget-friendly, yet competitive ZenFone 3, it sports a 5.5-inch 1080p display with 77.3 percent screen to body ratio and 2.5D glass with gorilla glass protection. At the back, you get a slightly downgraded 16MP camera sensor, but rest of the features like Laser Focus, PDAF etc are the same as the other two models.

ZenFone 3 is also the first smartphone in the world to feature the new Snapdragon 625 chipset, which is the successor to the popular Snapdragon 617 chip. The highlight of this chip is that it is manufactured on a 14nm FinFet process, which is a first for a mid-range processor. This really shows that Qualcomm is trying to take things to a new level in the mid-range segment with this new chipset. You get 4GB of RAM on board as well as a rear placed fingerprint sensor.

Pricing is expected to be $249, which is great for a device with these specs. It would be a real tough competitor to the existing Moto G4 Plus handset.

Still no word on the availability of these three handsets.

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ASUS will officially release the ASUS ZenFone 3 models today in Taiwan. Like the name suggest, this will be the third generation smartphone series from the company and will succeed the popular ZenFone 2 models. There are three models expected to be announced today, namely, the ZenFone 3, Zenfone 3 Deluxe and ZenFone 3 Max. And just before the launch, now, some specs of the three devices have been leaked, thanks to a new internal document revealed by a tipster on Twitter.

The ASUS ZenFone 3 model is said to come with the new Snapdragon 625 chipset (MSM8953) which Qualcomm had announced back in February this year. This will be the successor to the Snapdragon 617 ad 615 mid-range chipsets that powered many smartphones last year. While the new gen Snapdragon 625 chip continues the same octa-core Cortex A53 design as the previous generation, the company has increased the clock speed from 1.5GHz to 2GHz. Plus, the GPU is upgraded to Adreno 506, so there should be an increase in the overall chip performance. But what really is the highlight of the new 625 chip is that it is manufactured on Samsung/ GlobalFoundry’s 14nm FinFet process.

Moving on, there will reportedly be two versions of the ZenFone 3, one with a 5.5-inch 1080p display and other with a 5.2-inch 1080p panel. The former will have a 16MP rear sensor with OIS, Laser Focus , f/2.0 lens and 8MP front shooter while the latter comes with the same specs except for the Laser Focus. The battery on the larger model is of 3000mAh capacity while the smaller model comes with a 2650mAh capacity battery. Both phones have 3GB RAM inside.

The ZenFone 3 Ultra model comes with Snapdragon 652 octa-core processor with 4GB RAM, Cat. 6 LTE support, fingerprint ID, 4600mAh large battery and a surprisingly thin 6.8mm body. At the back, there will be a 23MP sensor with OIS and EIS.

RELATED: Zenfone 3 Model Spotted In A Real Life Image In China

There’s a Zenfone 3 Max model as well, which is said to come with a 6-inch FHD display, dual speakers, 13MP rear camera with OIS and Laser Focus, 8MP front shooter, and a fingerprint sensor.

Finally, coming to the ZenFone 3 Deluxe model, it will feature Snapdragon 820 chip with a 5.7-inch display, 6GB of RAM and a 23MP rear camera shooter.

We haven’t heard of the ZenFone 3 Ultra model before, but it could be announced alongside the three other variants. One thing to note here is that the source reveals this document is from February and could be outdated. So, we will have to wait for an official announcement to confirm the final specs.

Which one of these models do you think is the best?

(Source)

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So, what can we expect from the new ZenFone series?

We know that the new ZenFone 3 series won’t be coming with Intel chips this year, which opens up the possibility of Snapdragon series processors. Now, the first ZenFone 3 model seems to have been spotted on the benchmarking website, AnTuTu revealing key specs of the device. The model is called as the ASUS Z016D. The company is aiming the top-end segment with this device, using the new Snapdragon 820 chipset inside with Adreno 530 GPU. For memory, the phone comes with 4GB of RAM and 32GB of internal storage. At the back, you get a massive 23MP rear camera sensor, while up front, there will be an 8MP shooter. The display size is unknown but the resolution will be FHD 1920 x 1080p. As for software, the phone will be running on Android 6.0.1 Marshmallow version.

Along with the specs details, AnTuTu also revealed that the new ZenFone 3 model scores around 135,000 points on AnTuTu, which is a great. This puts the device in direct competition with other top-end flagships like Xiaomi Mi 5, Galaxy S7 and HTC 10.

The company has already confirmed the release of the new models at Computex 2016. You can check out the teaser video from down below.

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Although ASUS has been making some ground in the smartphone segment in the past few years, the company’s phones haven’t been able to take on competitors like Xiaomi or Huawei. This year, the company has been relatively quiet. While other smartphone vendors were busy announcing their flagships and mid-rangers, ASUS was silent, which made us wonder what when will we see the new Zenfone 3 series.

Now, two new renders of the Zenfone 3 lineup have been leaked. The Zenfone 3 is said to come with a thin aluminum design with a 2.5D glass up front as well as the back. The phone will feature Laser Autofocus along with a rectangular fingerprint scanner.

The second render is reportedly of the ASUS Zenfone 3 Deluxe version. The phone will feature an oval home button, which should most likely integrate a fingerprint sensor. You will also find front facing flash on both the models.

This is not the first time we are hearing about the two Zenfone 3 models. A few weeks back, two new Zenfone models namely Z010DD and Z912D were spotted on the benchmarking app Geekbench. The former is most likely the Zenfone 3 Deluxe while the latter will be Zenfone 3.

One of the most interesting things revealed by the benchmark was that the phones were not using Intel’s chips. Instead, these models came with a Snapdragon chipset. Moving on, the Zenfone 3 (Z012D) will come with the Qualcomm Snapdragon 615 processor with 3GB of RAM and 32GB of internal storage. There will be a 5.9-inch display with 720p resolution, which is unusually low for such a large display. Other features include a 13MP rear camera and a 5MP front camera.

Coming to the ASUS Z010DD model, the phone will reportedly come with better specs, including the Snapdragon 650 hexa-core chip with 3GB RAM and 32GB of storage, 13MP rear camera, 5MP front shooter, 5.5-inch 720p display and Android 6.0.

To be honest, these specs are not very powerful as compared to the earlier generations. The screen resolution is very low and the processors aren’t very powerful either. So, we will have to wait and see whether these are the specs that we’ll see on the new Zenfone 3 models.

The phone is expected to be unveiled at Computex 2016 that will start from May 31 and continue till June 4.

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