“We’re very excited by our achievement in Europe, especially given that there are so many other smartphone companies that are trying to gain popularity here,” said Jacky Zhang, CEO of EMEA and APAC, ZTE Mobile Devices. “As we continue to launch premium smartphones pegged with an affordable price tag, it makes it easier for consumers to try our devices. We are thankful for the support fans have given us and we’re confident that we’ll soon rise to number four in Europe.”

ZTE seems to be focused on the European market with its mid-range and high-end smartphones. This includes the company’s ZTE Blade as well as the high-end Axon series. The ZTE Axon 7 was recently released in China and the phone is quite the beast with advanced audio capabilities. The company confirms that the Axon 7 will be announced in Europe and it’s positive about the consumer demand for the device in the region. ZTE also revealed that it sold over 30 million Blade series smartphones by the end of 2015 and European regions such as Germany, France, Spain and UK were a few of the key markets.

The company has been increasing expansion activities in Europe in the past few months, establishing cooperation with large retailers for its smartphones. The company has even co-sponsored sports teams like the German football team, Borussia Mönchengladbach. In the next one and a half years, the company aims to increase its market share in Germany to 4%. Then there’s Spain, wherein the company enjoys a share of 4.4%. To further increase brand awareness, ZTE signed with Sevilla Football Club as the official smartphone partner and even sponsored the Copa del Rey Championship. Plus, there was the ZTE Experience Tour that we reported earlier that toured across Europe showing off the company’s smartphones.

So, it looks like ZTE’s promotions to increase its brand awareness in Europe are slowly paying off.

The post ZTE Was The Fifth Largest Smartphone Maker In Europe In Q1 2016 appeared first on Gizmochina.

ZTE, which is currently the sixth largest smartphone maker is reportedly aiming to sell about 60 million to 70 million smartphones in 2016.

The company has totally changed its image for better last year, releasing pretty impressive smartphones in the Axon and Blade lineup. In fact, the company unveiled two new devices this year at MWC, namely the ZTE Blade V7 and the V7 lite. Both are mid-range offerings aimed at budget customers who want a decent smartphone experience.

Apart from releasing value for money smartphones like the Axon Pro, the company is also investing in marketing. Recently, ZTE announced a sports marketing partnership with the Spanish football club Seville. This is not the first time the company is associating itself with sports, as the company has tie-ups with five different pro basketball teams.

Association with sports teams can be a good way to improve brand image, and this strategy has helped the company to push itself as the fourth largest smartphone maker in the United States. After establishing a strong presence in China and US, the company is now looking out to Europe to improve and expand its brand name in the region.

To build its brand in Europe, the company has started the ZTE Europe Tour. After the US, ZTE is now bringing its “Experience Buses” loaded with its devices in countries like Spain, Germany, Poland, Italy and France.

Aggressive marketing along with value for money smartphones will help the company to achieve its yearly target of 60 million units. We have seen a lot of Chinese smartphone lovers from Europe and it might be a good idea to leverage this interest to offer them better smartphone choices and experiences by focusing in the region.

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