Chinese company Lenovo has officially launched its much anticipated ZUK Edge smartphone today. The Lenovo ZUK Edge was launched via an online conference and even though the company didn’t roll out the drums to herald the launch of another sleek flagship, the ZUK Edge’s specs lineup and spectacular design speaks volume about the smartphone.

Design

The ZUK Edge adopts its own design as it looks nothing like the Xiaomi Mi Mix, the screen-to-body ratio isn’t as high as was found on the Mi Mix as the Edge comes with a physical home button and other features which differentiate both high-end smartphones. The display only accounts for 86.4% of the entire screen, according to the official statement and that is amazing. The device also has a dimension of 142.9 x 74.5 x 7.68 mm.

There is a front home button under which is embedded the fingerprint scanner aboard the ZUK Edge. It is Lenovo’s first smartphone to use an underglass fingerprint sensor. Just as we saw in leaks, the ZUK Edge comes in black and white color variants only and of the two, the black color has a more rugged, and sophisticated look. Both variants adopt an all-metal body build with 2.5D glass on top. The screen is a flat one despite the device being called the ZUK Edge.

Specification – Lenovo ZUK Edge

Taking a look at the specs, the Lenovo ZUK Edge sports a 5.5-inch 1080 pixels display and is powered by a Qualcomm Snapdragon 821 processor clocked at 2.35GHz. The device comes in two storage versions, one having 4GB of RAM and another with 6GB of RAM. Both versions feature 64GB of internal memory which is likely expandable.

Camera wise, the ZUK Edge comes with a decent camera setup as the device features a 13MP rear camera with LED flash. There is also an ample 8MP front-facing camera for cool selfies. The ZUK Edge also has under its hood, a 3,100mAh battery and has support for dual SIM / dual standby as well as full network support.

In addition, Lenovo also launched a ZUK Edge L Model with a customized gift box. The L model is a customized version of the ZUK Edge with a Lee Min Ho themed gift box. In case you don’t know, Lee min Ho is a popular South Korean actor.

Pricing

As for the prices, the Lenovo ZUK Edge version with 4GB RAM + 64GB storage carries a price tag of 2,299 Yuan (around $330), while the version with 6GB RAM + 64GB ROM starts at 2,499 Yuan ($360). The customized ZUK Edge L Model carries a price tag of 2,499 Yuan ($360) as well. Reservations for the ZUK Edge is already on while the device will go on sale on January 1. You can also check out the full specs of the Lenovo ZUK Edge from here.

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The launch for the ZUK Edge has been teased a couple of times in the past few weeks. Today, the Vice-President of Lenovo Group has announced that the phone will now launch on the 20th of December. The event will take place at Wuhan and will kick off at 1400hrs (GMT+8).

The ZUK Edge has generated a lot of controversy based on the fact that leaked images of the device does nothing to justify the ”Edge” name. And we can’t blame those who are displeased since the word Edge in a device has become synonymous to a curved display, a feature the ZUK Edge clearly lacks.

ZUK is redefining the word ”Edge” by launching a phone with a flat screen and slightly thinner bezels than usual. Images of the ZUK Edge leaked in the past have shown a device that does look sophisticated in black but lacks that wow factor in the white version.

READ MORE: Lenovo-Owned ZUK Announces Android Nougat Roll-out Plans for its Devices

When it launches next Tuesday, the ZUK Edge is expected to feature a 5.5” FHD screen, a snapdragon 821 processor, 6GB of RAM, 64GB of storage and Android 7.0 Nougat. It will also sport a 13MP rear camera, an 8MP front facing camera, and a fingerprint scanner.

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The Lenovo ZUK Edge smartphone should have been launched on December 7 as teased but quite surprisingly Lenovo went mute about the device. Now another set of renders of the device have leaked online showing once again the front view of the white colored variant, this time around while being charged.

The renders are similar to the previous ones which had featured in earlier leaks. The front physical home button still lies under the display and that is also rumored to have embedded under it a non-aperture fingerprint sensor. We are still short of renders of the back view of the device but the Edge’s appearance on TENAA did give us a glimpse of that.

The Lenovo ZUK Edge should launch any moment from now considering December 7 has come and gone. Whenever it does launch, the device will likely feature a 5.5-inch 1080p display and powered by a Qualcomm Snapdragon 821 processor backed by 4GB of RAM. There will also be 64GB of internal storage as well as 3,000mAh built-in battery with fast charging support onboard the flagship. In addition, the device is touted to come with USB Type-C interface, an 8MP front camera, 13MP rear camera and many other cool features.

Read More: Lenovo ZUK Edge Render, Likely Specs & Price Revealed in New Leak

The ZUK Edge is also revealed with a likely price tag of 2,699 Yuan when it launches but all these will be confirmed when it is officially unveiled. For now, we don’t have any idea when the sleek device will be launched.

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Lenovo‘s ZUK Edge flagship is one of the devices currently making waves even before they are released. The device wasa recently spotted on AnTuTu where it was revealed to have the Snapdragon 821 chip onboard. Images of the sleek and stunning looking device had appeared online before now, revealing its unique design. Again, renders of the device has leaked right from the doorstep of Lenovo’s vice-President on Weibo.

The images further reveal the ZUK Edge’s design captured from both the front and back sides of the device. The most stunning feature should be the ultra thin bezels at the sides of the display which make the device looks like the Xiaomi Mi Mix concept phone. That is because the device is composed almost entirely of the display at the front as a result of the tiny bezels. There is a physical home button up front, though, which also functions as a fingerprint sensor. The flagship device also has a front camera at the top.

There is no doubt this is the real device as the paper box casing bears the name of the device. The box casing comes in the same black color as the device but we had earlier seen the white colored variant. The ZUK Edge also seem to come with a protective casing which is likely because of the large display that may be prone to damage easily.

The vice-President of Lenovo Group, apart from gifting us these stunning renders, also hinted that the device would be officially released next week. The ZUK Edge comes packing a 2.35GHz Qualcomm Snapdragon 821 chip with Adreno 530 GPU, and back by 6GB of RAM. There is also 64GB of internal storage on the device that would run on Android 7.0 Nougat out-of-the-box.

Read More: ZUK Edge leaks in Spy Photo: Sports Large Home Button

Further, the device is said to feature a 5.5-inch display with Full HD resolution (1980 x 1080 pixels) and at the rear there is a 13MP camera. While there is an 8MP front-facing camera.

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