ZUK, a subsidiary of China-based Lenovo which was incorporated in 2015 with an aim to offer premium phones at an affordable price, has not been in operations since quite some time. However, as per the latest report, the company is all set to make a comeback later this year in April.

Last year, there were reports suggesting that ZUK Z3 will be launched and the company was expected to host three separate events to announce the phone. However, that didn’t happen last year and now fans are suggesting that the company could launch the device this year.

Along with the discussion about the ZUK Z3 phone on China-based microblogging platform Weibo, some posters have also appeared with a message of April 23, which many believe is the date when the company could announce a new product.

Last week, Chang Cheng, Vice President of Lenovo Group, got transferred to the company’s MBG (Mobile Business Group) China and has been given the responsibility for the product organization, research, and development work in the country. The news about his transfer as Lenovo’s Product Planning Manager in China also hints about the brand’s return.

While the company has stopped production of new devices, the ZUI — Android-based company’s own operating system is still in development. However, the company has not yet announced anything related to ZUK and there is a possibility that all this is just speculation. So, take this news with a pinch of salt.

Read More: Lenovo K320t is Official as the Company’s First 18:9 Aspect Ratio Supporting Phone

The last smartphone announced by the company was ZUK Edge, which features a 5.5-inch Full HD display with Corning Gorilla Glass on top. It is powered by quad-core Qualcomm Snapdragon 821 processor along with 4GB/6GB RAM and 64GB internal storage. The phone packs 3,100mAh non-removable battery and with the recent price-cut, it costs 1799 Yuan (approx. $264).

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China’s Sohu reports that Lenovo Group’s VP Chang Cheng has just been transferred to the company’s MBG (Mobile Business Group) China and he will now be responsible for the product organization, research, and development work in the country. Don’t be surprised if you find this name familiar, as he has been in the news in the past couple of years as the CEO and co-founder of the popular ZUK sub-brand of the Lenovo group. Chang has been popular among tech media specially because he was never shy to talk or reveal renders of ZUK products before launch.

According to an internal mail, Chang has been entrusted with the responsibility of Lenovo and Motorola brand’s product planning management in China along with China Mobile Software ecosystem development. He will report to Qiao Jian, President of Lenovo MBG China.

Prior to this Chang Cheng was acting as the CEO of ZUK, a brand focused on the young generation with flagship like smartphones for an affordable price tag. ZUK was established back in December 2014 and ZUK’s first smartphone, the ZUK Z1 was released in August 2015. The company used its own Android based ZUI platform in China. However, around April in 2017, the company announced that the ZUK brand was no more. But ZUI continues to live, inside Motorola smartphones released and sold in China.

Ever since news about the ZUK brand shutting down, there have been rumors about its resurrection. In fact, Chang Cheng did seem to hint last year that a ZUK Z3 could be in existence. We haven’t heard anything about a new phone from the ZUK brand since, but his transfer as Lenovo’s Product Planning Manager in China sparks new rumors about the ZUK brand’s return.

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A recent rumour had hinted that Lenovo was planning to collapse the ZUK brand and instead focus its smartphone business under the Moto brand. The company had debunked such rumours but it has continued to fester and the recent redirecting of the Lenovo China official website to Motorola.com.cn only fuelled the rumours.

From the look of things, there may be more to it than meets the eye. For one, Lenovo may indeed have rested its smartphone brand as the Lenovo and ZUK websites both redirect to Motorola.com.cn. The new website contains a link to navigate to Lenovo’s official China website where only laptops, tablets, Smart home gadgets, printers etc, are exhibited for sale excluding mobile phones.

But Lenovo former VP and presently CEO of the ZUK brand seems to have hinted via his Weibo page that the ZUK Z3 may be coming. The CEO had posted an interesting piece where he hinted that the company will be having 4 different events in the space of three months, precisely between July and September. The post attracted lots of comments with one particularly asking if the ZUK Z3 is coming and Chang Cheng’s response was affirmative. Although subsequent response by the CEO may not have been very explicit, he did not in anyway disclose that the brand is dead. But one uncommon thing we noticed is that he was shown as blogging from a Galaxy S8 smartphone.

Read More: The 6GB RAM ZUK Edge Gets A Huge Price Cut, Down To ¥1799 (~$264)

The ZUK Z3 is supposed to be the next ZUK mobile phone we’d be seeing. Recent rumours point at the Z3 coming as ZUK Z3 Nax, powered by the unannounced Snapdragon 836, 8GB RAM and 256GB storage. We are not so sure the rumour is fake. The likely turn of event is that Lenovo may have divested from ShenQi, the company which Lenovo invested in to make it the parent company of ZUK. So, it is possible ZUK mobile will be introducing its smartphones as an independent brand. Whatever it is, we expect to see four launch events within the next three months as hinted by the CEO. Until then, we’ll be on the look out for more details on this because the last has definitely not been heard.

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