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Coolpad has announced a new flagship device in the market called as the Coolpad Dazen X7. The size and the features of the phone put it in direct competition with the Meizu MX4. The company has focused on the built quality as well as the camera on the new flagship.

The Dazen X7 comes with a unique double sided glass and aluminum frame design. Although the phone features a tradition form factor, the intricate details gives it a premium look. Both the front and the back is protected by Corning’s gorilla glass 3. The company claims that it derived inspiration from the Louvre Glass Pyramids in Paris for the phone’s design. As a result, the  overall design stands out from the crowd. The phone is quite compact and thin too. It measures just 6.45mm in thickness which makes it even thinner than the new iPhone 6.

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As for the tech specs, the Coolpad Dazen X7 features a 5.2-inch Super AMOLED display with 1080p resolution. While the screen size is almost the same as the Meizu MX4, the resolution on this device is much lower. The X7 is powered by the MT6595 octa-core Mediatek processor clocked at 2.3GHz. There will also be a Snapdragon 801 powered variant, for those who prefer Qualcomm’s chipset. The processor is mated with 3GB onboard RAM and 16GB internal memory.

The camera is the true highlight of the Dazen X7. It features an 8MP back side illuminated Sony IMX214 second generation sensor which will click high quality selfies. Yes, this 8MP camera is on the front, which mean selfie lovers are in for a treat. Even the rear camera is quite capable, thanks to the 13MP sensor with f /1.8 wide aperture, 28mm wide-angle,and color temperature flash. Much like the OPPO models, the phone can synthesize even 60MP resolution images using multiple shots. Other camera features include fast shot, Panorama, Slo-Mo videos etc.

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Like all true flagships, the phone supports 4G LTE networks. It comes with dual SIM card slots which is similar to the one found on the Vivo X5 Max. So, there is a single SIM slot and a microSD + Nano sim card slot. The phone accepts microSD cards up to 128GB in size.

The phone runs on Android 4.4.2 KitKat OS with the company’s own Cool UI 6.0 on top. The OS comes with a number of software features like shake to change wallpaper, integrated content services etc.

Coolpad Dazen X7 comes in a number of network variants. The China Mobile 4G variant features the Mediatek processor and will retail for 1599 Yuan i.e. $257; the China Unicom 4G model will also feature the MT6795 processor and will sell for 1699 Yuan i.e. $272. Finally the dual 4G edition features the Snapdragon 801 processor and will be available for 1999 Yuan i.e. $327.

The MT6595 powered variants will be available for pre-order from JD.com starting 9 January 2015 for the above prices. It will ship from 15 January 2015. The company also adds that the Dual 4G Dazen X7 edition will be available for purchase directly from February.

Here are some photos of the new Dazen X7.