OnePlus is set to announce new phones soon, next month according to a recent leak. However, the company has another big unveiling next month too – the launch of its very first smart TV which will be called OnePlus TV.
Pete Lau, the CEO of OnePlus, revealed some new details about the OnePlus TV in an exclusive interview with Business Insider.
First, he confirmed the OnePlus TV will launch in September and it will arrive in India first. This lends further credence to the info that the OnePlus 7T and OnePlus 7T Pro will launch in India on September 26. The TV and phones should be unveiled on the same day.
Pete Lau revealed that the focus while developing the TV was on image and sound quality. According to him feedback from a lot of users said: “…..image quality is the most important thing they care about.”. The company’s top executive revealed they compared their TV against “the best of the best”. While that may mean the quality should be high, you should note that the OnePlus TV doesn’t use an OLED panel but a QLED panel.
Explaining the reason for not using OLED, Mr. Lau said OLED panels are expensive and the “price difference doesn’t match the quality difference.” (compared to QLED). One thing he didn’t mention is the screen size of the TV.
The OnePlus TV will run Android TV but a customized version. According to Mr. Lau, the OS has been optimized and integrated deeply for the best user experience. The explanation regarding the user interface given by Business Insider says the OnePlus TV won’t display a carousel of TV apps like most Smart TVs do, instead, it will show the users the content they like, thereby eliminating the need to remember the streaming app which shows a TV series or movie.
The OnePlus TV is supposed to integrate seamlessly with the smartphone and one of the features we should see is using the phone’s keyboard for input on the TV. This should eliminate the need for pairing a wireless keyboard to your smart TV or using the directional and Enter button to scroll and select on an on-screen keyboard.
Pete Lau also added that the OnePlus TV will also launch in the EU, US, and China later.
(Source)
