The Mi Fan festival 2019 is around the corner. The event is regarded as an annual user feedback event by Xiaomi and the month of April when it is celebrated coincides with the period when Xiaomi opened shop (April 6, 2010). This year, Xiaomi had already disclosed that it would launch 20 products that would be available to buy during the festival which will run from April 1 to April 12. The company has again disclosed that it would debut a new plan known as “Blind Buy” plan.
This was revealed by Xiaomi’s general manager Gao Ziguang who also stated that the plan will be officially unveiled during the event Xiaomi has scheduled to hold on April 1. The Xiaomi exec made reference to Lei Jun’s statement way back in 2017 where he hinted that the company is striving to develop products that buyers would be willing to buy even when they are blindfolded. So, the company would literally blindfold selected participants who would then pick a product and guess what it is. Each participant will be eligible to make three guesses. A correct guess would qualify the winner to get that product at a discounted price. The discount rate would be determined by the speed with which the winner makes payment for the product.
We’ll have to wait to get more details of the plan and as stated, that would be revealed on April 1.
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