Tencent, the company behind the PUBG game recently announced a replacement for the PlayerUnknown’s Battlegrounds (PUBG) Mobile with a game called ‘Game of Peace’. As per the report, within just 72 hours of its launch, the game has started generating revenue and has collected over $14 million.
Also, the Game for Peace iOS version was the most downloaded free game and top-grossing game in Apple’s China App Store, according to data from Sensor Tower. Tencent, which is the world’s biggest games publisher by revenue, is now finally generating income from the massive user base for the popular battle royale genre.
Tencent wasn’t able to make money from the mobile version of the PUBG game because of regulatory delays and a government crackdown on content. So the company closed the title last week and launched the new ‘Game for Peace’.
It has similar gameplay and also allows users to migrate their data from PUBG Mobile automatically. Tencent received approval to generate revenue from the new title from regulators last month, which means users can buy skins and other in-game items immediately when they start playing the game.
Besides regulatory reshuffle, China has also banned violent, sexual, and politically sensitive content across many platforms, from TV shows to video games. As a nod to the government’s campaign to protect children’s health and prevent gaming addiction, Game for Peace is only available to players aged 16 or above.
Further, the company has said in a statement that it will limit the gameplay period for those aged 16 to 18 to two hours per day. As per the game’s description on the website, Game for Peace pays tribute to the People’s Liberation Army Air Force in defending the country’s territory.
(Via)
