As promised, after teasing its launch for a couple of weeks, Redmi has today finally launched its much-anticipated Redmi TV, along with the Redmi Note 8 and Redmi Note 8 Pro smartphones.

The first smart TV from the newly independent Redmi brand is named Redmi TV. It comes with a massive 70-inch 4K HDR display, which the company says it 60 percent larger than the 55-inch panel.

The Redmi TV comes with sixth-generation Picture Quality Engine and is powered by Amlogic quad-core 64-bit processor clocked up to 1.5GHz and Mali-450 MP3 GPU clocked up to 750Mhz. The device comes packed with 2GB of RAM and 16GB of internal storage.

As for the connectivity option on the device, the Redmi TV comes with support for Wi-Fi 802.11 b/g/n/ac and Bluetooth 4.2 for lower power consumption. It also has three HDMI ports and two USB ports.

Just like the Xiaomi’s Mi Smart TVs, the new Redmi TV also comes with support for voice assistant and Bluetooth-powered voice-based remote controller. The company is also making use of the PatchWall user interface for this smart TV.

It also comes with Dolby Audio as well as DTS-HD audio. The Redmi TV is priced at 3,799 Yuan in China, which roughly converts to $531. It is now available for pre-booking with a deposit of 100 Yuan (~$14) to 500 Yuan (~$70).

The competition in the Smart TV market is getting intensified. Recently, Honor launched its first Honor Vision TV priced at 3,799 Yuan, but with a 55-inch display and powered by its own HarmonyOS. OnePlus is also all set to launch its OnePlus TV in India next month.

The company is aiming to expand its Redmi brand to a multi-category company and is trying to create its own Redmi ecosystem. Lu Weibing, General Manager of Redmi had earlier said that the company will adhere to its strategy of making cost-effective products, which has been a major force behind the brand’s success.

Up Next: Redmi Note 8 and Redmi Note 8 Pro smartphone with quad rear camera announced — Specs, Features, and Pricing