Last year, Chinese smartphone maker, Oppo launched a sub-brand in India which is called Realme. Not only does the name of newly founded brand sound similar to Redmi, which is Xiaomi‘s most successful smartphone lineup in the country, but it also follows similar strategies that have brought heaps of success to Xiaomi like online flash sales and targetting millennial audience.
It can easily be understood that Oppo is following a 2 pronged game plan which allows it to effectively target both offline and online customers. While the aggressively priced Realme smartphones target consumers that are looking for value for money offerings, Oppo offers flagship devices which are perceived as premium products that usually have a couple of unique features, making them stand out of the crowd. For example, the Oppo Reno Ace is the first smartphone capable of fast charging with 65 W.
Talking more about Realme, it is currently one of the top-five smartphone brands in India which is a praiseworthy achievement in its short while of the existence of more than a year. Besides, Realme smartphones are offered in several other countries including Taiwan where it has become one of the top-10 brands in the shortest time.
With Reno-series products, Oppo has redefined a range of premium products which have been performing well in term of sales. In Taiwan, online and offline pre-orders for the Reno 2, which was launched at the end of September 2019, were 4.2x and 2.3x higher, in comparison to their predecessors.
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Considering that Huawei is not allowed to ship its latest offerings with Google Play service s, this fact has negatively affected their demand and it is a great opportunity for Oppo Reno smartphones to gain substantial market share in regions like the U.S and Europe.
Moreover, analysts have claimed that the latest Oppo Reno smartphone will allow the company to further narrow the sales figure gap against Huawei in the Chinese market. It is possible that these handsets turn out to be the best selling models in their country of origin, in the Q4 of 2019.
All in all, BBK electronics which also owns Vivo and OnePlus except for Oppo and Realme, has created a dominant position in all segments of the smartphone industry and with its multi-brand approach, it can easily challenge any other smartphone maker out there.
(source)
