Earlier today, Huawei released the third episode of a documentary titled “Who is Huawei”. The video is over 4 hours long and saw several of the company’s executives interviewed. Richard You, CEO of Huawei’s consumer business was one of those interviewed and he shed light on the early days of the smartphone business.
According to Mr Yu, Huawei had entered the smartphone sector with just low-end OEM products eight years ago an almost exited the market. At that time, the mobile phones business was not very big as it is today and Huawei was faced with the challenge of poor customer experience. He took credit for the decision to move to the mid- and high-end segment. In his words, “I made an important decision. We want to make mid- to high-end products and promote Huawei’s own brand. It was a very bold decision.”
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Since then the brand has waxed stronger and stronger, presently ranked as one of the top 3 largest brands in terms of shipment volume. Huawei’s consumer business disclosed last year that it shipped over 200 million smartphones in 2018. According to Huawei, that was a giant leap from 3 million units annual shipments in 2010 to 200 million 8 years after. The company has no plans to stop as it keeps investing in R&D which has played a key role in the quality of its products and subsequently in the popularity of the brand.
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