Realme has given Xiaomi a run for their money, matching Redmi’s every move this year. However, the company has bolder plans next year, right from launching a 108MP smartphone to rival the Mi Note 10 Pro and to disrupting the IoT segment.
The brand’s CEO, Madhav Sheth, revealed in an interview with the Mobile Indian that Realme plans to disrupt every segment in the market, just like it did with the Rs. 10000 – Rs. 20000 price segment in India. He added that Realme wants to be a tech lifestyle brand, rather than just a smartphone brand.
“There are a lot of IoT products which we are planning to bring in India. Realme will not be a mobile brand, it will become a tech lifestyle brand,” said Madhav Sheth. “Our philosophy is quite simple. We will introduce IoT products not just for the sake of it, but we will bring such products that help and benefit the users.”
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This is exactly what most smartphone companies have been trying to achieve in the past couple of years. Xiaomi, Huawei are the best examples of brands that have expanded into multiple product lineups. Even OPPO and Vivo have diversified their product portfolio this year.
He also added that Realme will be doubling down on its offline strategy, expanding the number of offline stores from around 10,000 right now to 30,000 to 35,000 retail stores by the end of December 2020. Madhav said that Realme has a clear vision with respect to its offline strategy and will not differentiate between offline and online partners.
“We don’t give high margins to retailers as compared to other brands. We give around one-fourth of what other brands are giving but we make sure they get the product on time so that they don’t feel left out,” added Madhav when commenting about the company’s offline strategy.
Realme is a relatively young brand, starting off its operations just two years back. And, it looks like the company wants a bigger piece of the market in 2020. But the competition is tough, especially in a market like India and it remains to be seen if Realme can continue growing at the same rate as it did in 2019.
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(Source)
