The dilemma Samsung faces regarding its smartphones have surfaced again. The company has always shipped two variants of its flagship series, namely the Snapdragon variant from Qualcomm, or the proprietary Exynos version. For those unaware, Samsung only shipped the former in the US and China while the Exynos is more commonly found in global markets, especially it’s home country South Korea
But in 2020, the company made a decisive move to shift towards the Qualcomm Snapdragon 865 processor for South Korea. This has led to a reported humiliation of Samsung’s Chip Division. To provide context, the Snapdragon 865 SoC clearly edges out in comparison to the Exynos 990 SoC. The former has proved to be a better processor both with performance and networking in mind.
Due to this reason, top management in a general meeting with shareholders discussed the issue with the struggling Exynos chipset. Apparently, a lot of customers in markets like South Korea were unhappy for receiving an inferior product despite having paid the same amount of money for the Galaxy S20 series. These regions complained about power efficiency and battery life as a big factor for their concerns.
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Thus, the shareholders grilled the top executives from the company, in hopes to see improvement in the proprietary technology. DJ Koh, President of Samsung’s mobile division stated that “competitive logic” is the reason Samsung stuck to Exynos chipsets over Snapdragon, and not due to the significant revenue smartphone sales bring to the System LSI division.
According to reports from South Korea, the decision from the company to ship the Galaxy S20 with Snapdragon in the country took many at Samsung by surprise. Reportedly, the decision for the move was made after the Exynos 990 failed to perform according to expectations. The report also mentioned rumors regarding the System LSI Division feeling “humiliated” because of the unannounced shift from Exynos to Snapdragon.
Apparently, officials also tried to convince the mobile division to roll back the decision, but to no avail. However, this does not mean that Samsung is abandoning its Exynos chipsets entirely. Rather we can expect the company to invest further for its advancement to beat the Snapdragon counterparts. But as of right now, it seams its Quacomm’s win in this regard.
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