Samsung is definitely leveraging the trade war between the US and Huawei, at least in the UK. A new Marketing Ad for Galaxy Note 20 Ultra has been put up by the company’s UK division on Twitter. And, it straight up mocks the absence of Google Mobile Services(GMS) on Huawei devices.
The company’s official UK Twitter account has a tweet announcing(via PhoneArena) the trade-in offers for the recently launched Galaxy Note 20 Ultra. As per the offer, the company is giving up to £350 off on exchange of old Huawei devices. Specifically, it shows a £350 trade-in value for the Huawei P30 Pro on or before November 8, 2020.
The post also has a video describing the offer along with it. In it, the company has blatantly called out the absence of Google Maps on Huawei devices. The video opens up with a slogan, “How do you upgrade to the latest Huawei phone without using your Google Maps app?”. It is basically encouraging people to buy their device to continue using Google services in Europe. While Samsung is indeed stating the obvious here, is cashing money out of someone’s misery a good thing?
Switch to a Samsung Galaxy Note20 Ultra and get up to £350* off when you trade in your old Huawei.
Purchase from Samsung Shop Online before 08/11/20. £350 trade in value is for Huawei P30 Pro device. T&Cs apply— Samsung UK (@SamsungUK) October 5, 2020
Huawei has been facing pressure in all directions from the US. After banning Huawei from using the GMS in 2019, the US government is longing for more. It is actively asking countries in Europe to cancel the 5G deal, and has gone further to block supplies like semiconductor chips to Huawei that uses US tech.
The company has been trying everything to get back but is almost toast outside of China. It’s sales started crippling in Europe soon after the ban took center stage. Although it remained strong globally surpassing Samsung to become the leading smartphone brand in Q2 2020, the story of Europe is different. In fact, Chinese smartphone maker Xiaomi edged Huawei as the third-largest vendor in Europe recently. That said, we will have to wait and see how this promotion works in favor of Samsung in the UK.
Up Next: Samsung to make more appliances disinfectant with UV LED technology next year
