Tencent’s Call of Duty: Mobile was launched officially on October 1, 2019 for the international market. The game has now been launched in China and even before the official launch on October 29, had received nearly 50 million pre-registered users. Tencent has also signed an endorsement deal with Chinese King of Pop Jay Chou to help build momentum for the game.
Call of Duty: Mobile is developed by Tencent and licensed by Activision Blizzard and is presently available in China via a public beta test. This follows the receipt of approval from the Chinese government back in August.
The game has been a sensation on the international turf right from when it was released last year. China is the world’s biggest gaming market and the response so far shows the game will be a sensation. The game generated close to US$500 million in player spending in its first year, making it the 22nd most profitable mobile game in the world during that time, according to a new report from app tracking firm Sensor Tower.
Sensor Tower had earlier predicted in June that the game could surpass Tencent’s own PUBG Mobile to emerge as the world’s biggest mobile game after its China release. Already, Call of Duty: Mobile reached the 250 million downloads milestone faster than PUBG Mobile.
A report by Niko Partners shows that mobile and PC games revenue in China reached US$33.1 billion in 2019 and is projected to pass US$46.7 billion by 2024. The number of gamers in China has reached 685 million in 2019, representing 25% of the entire world’s mobile games market. That figure is expected to rise to 772 million by 2024. An estimated 637 million of the total gamers play games on mobile devices.
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