Samsung has unveiled its global expansion plans for its latest range of bespoke appliances. The news is coming on the heels of the Bespoke Home 2021 event today, hosted by Samsung. The company continues to develop custom-made home appliances like refrigerators, vacuum cleaners, air purifiers, and other bespoke items for the home.
Samsung has continued to explore partnerships that will establish its design appetite and yield great products. The company has also announced collaborations with artists for panel designs for its upcoming lineup of custom-made, limited edition refrigerators and other products.
Plans are afoot to roll out Samsung’s Bespoke refrigerators to Europe and the Americas and the Middle East, and parts of Africa. Three Bespoke products will be released to the North American market, while Europe will also have three refrigerator products. There are expansion plans to include some other Bespoke products like microwave ovens and dishwashers. That would match the current refrigerator lineup.
Samsung has several artists that have produced compelling designs for its Bespoke refrigerators. These include Frenchman Thirbaud Herem, Danish lifestyle brand Hay, and US-based pop artist, Andy Rementer.
Samsung has an array of concepts and designs for its Bespoke products. Today’s Bespoke event highlighted the depth of research that Samsung had plunged into as it pursues expansion in the Bespoke segment. The kitty includes hairdressers and a Bespoke Jet Bot AI, among several others.
Samsung is not the only tech company that has veered into the production of home appliances. American tech giant Apple has a few such products in limited editions.
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