According to Sensor Tower data, TikTok has become the first non-Facebook application to reach 3 billion downloads on the global iOS and Android platforms. Sensor Tower Store Intelligence data shows that the app, including its Chinese iOS version called Douyin, was the world’s most downloaded and highest-paid non-gaming app in the first half of 2021, with 383 million first installs and consumer spending approximately $919.2 million U.S. dollars.

The data shows that the adoption rate of TikTok was on the increase in 2021. First downloads increased by 2% from the fourth quarter of 2020 to the first quarter of 2021, reaching 177.5 million, and increased by 16% from the first quarter to the second quarter of 2021. Reached 205.4 million. This is the largest increase the app has experienced since its start-up record quarter in 2020 when it had more than 315 million installations.

However, TikTok’s new downloads decreased by 38% year-on-year from nearly 619 million in the first half of 2020, but this was partly due to the removal of the app from the Indian app store. Even so, consumer spending on TikTok increased by 73% from the US$530.2 million in the same period last year.

The app has been installed more than 3 billion times, making it the fifth non-gaming app to achieve this goal. The other four apps with 3 billion installs are WhatsApp, Messenger, Facebook, and Instagram, all of which are owned by Facebook.

In the second quarter of 2021, TikTok’s consumer spending achieved the largest quarter-on-quarter growth since the second quarter of 2020, increasing from $384.7 million in the first quarter of 2021 to $534.6 million in the second quarter of 2021. 39%.

Globally, TikTok’s consumer spending has now exceeded $2.5 billion. Since 2014, only 16 non-gaming applications have accumulated more than US$1 billion in total revenue, and only Tinder, Netflix, YouTube, and Tencent Video have reached more than US$2.5 billion.

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