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At the Xiaomi event today, the CEO, Lei Jun, announced that it will be refunding all the first-time buyers of its very first smartphone, the Mi 1, announced 10 years ago.
The manufacturer revealed that it had sold 184,600 units of the smartphone which had a launch price of ¥1999 (~$308). The total revenue generated from the sales was over ¥370 million and that money has helped Xiaomi attain its present-day status as the second-largest phone brand in the world.
As a way to show its appreciation to these early adopters who put their trust in the company, Xiaomi says it is refunding the cost of the phone. However, since refunding each buyer will be too much of a hassle, it has converted the refund into a voucher of the same amount. The voucher can be used towards the purchase of any item on the Xiaomi online store.
The Mi 1 was announced in August 2011. The phone had a 4-inch LCD display, 1GB of RAM, a Snapdragon S3 dual-core processor, a single 8MP rear camera, a 2MP front-facing camera, and a plastic body.
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https://youtu.be/tALdqyw0IXQ
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