Recently, the internationally renowned New York City-based architectural firm, Ennead Architects, announced the firm has successfully got the tender to be in charge of the design and construction of the Xiaomi Group Shenzhen International Headquarters.
Coinciding with the 10th anniversary of the establishment of the Xiaomi brand, this HQ construction project, codenamed the “Xiaomi Rubik’s Cube”, will be a graceful architectural fusion between technology and our environmental nature, as the HQ will be integrated into one of Xiaomi’s flagship concept stores, blended in with shorelines of the blooming Shenzhen port city.
As announced in the event, the “Xiaomi Rubik’s Cube” will cover 46 thousand square meters of land, with the cube having 360 degrees illuminating LED panels on its 4 sides, which are namely, its North, South, East and West sides.
Ennead Architects’ member and head architect of the project, Peter Schubert mentioned that the idea of the design came from how the Xiaomi brand is perceived by the public: a tech giant that catches the eye of many and sends waves across the industry. He mentions that the Xiaomi community culture resembles a Rubik’s cube in the sense that problems can be solved in many ways, and you will always get the desired result in the end.
The unique design of the HQ “Xiaomi Rubik’s Cube” also reflects Xiaomi’s boldness to stand out in the industry, its resilience to always push innovation forward, and its willingness to cooperate with other smartphone manufacturers and suppliers as well, and in the end, it wants to become a leader in the smartphone space.
The Xiaomi Group has invested 7.76 billion RMB to construct its Shenzhen International Headquarters, and throughout 2020 towards 2024, the estimated business revenue would be 51 billion RMB, whereas the surrounding businesses of the HQ are estimated to have an economic growth of 600 million RMB.
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(Via)
