Xiaomi has just confirmed its plans for the Argentinian market. The company will begin the production of its smartphones in the region for the first time ever to expand its presence in the country.
According to a Clarin report, the Chinese tech giant is planning on growing its footprint in Argentina. As of right now, the brand is already available in more than 100 countries and regions. The company has already began marketing its first three Redmi models in Argentinian market, which are being targeted for the youth. Furthermore, the news also arrives amid a large gap in the Argentine market due to the absence of Huawei and LG Electronics.
Xiaomi is also partnering up with Etercor, which is the Chinese brand’s distribution partner for its electronic products. Juan Pablo Baiardi, an official from Etercor, stated that “We have been working together for several years to make the brand known to Argentine consumers. And at the same time convincing the brand of the relevance of the Argentine market in Latin America and of the huge opportunity they have here. Like all good work done with patience and solidity, now both realities are coming together.”
He further added that consumers are looking for more options and Xiaomi is being seen as a worthwhile alternative. In other words, the company has a lot of potential in the region. At the moment, the company will also be manufacturing its smartphones from Etercor group’s factory in Tierra del Fuego. These devices will feature the label “Made in Tierra del Fuego” and will be available in the country soon.
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