Earlier this week, XPENG announced that it has signed strategic partnership deals in the Netherlands and Sweden. Through this deal, the company will now be able to open its self operated experience stores in Europe.
In other words, the Chinese EV maker is expanding its presence in the European region, and has collaborated with Emil Frey Nederland NV for the market in the Netherlands. Emil Frey has been brought in to develop XPENG’s sales and service network and will also manage its branded stores throughout the country. Through this partnership, XPENG is seeking to widen its footprint in the region and also marks the first agency retail collaboration for the Chinese company in Europe.
Emil Frey is one of Europe’s largest automobile retail organizations. So, XPENG’s retail stores will benefit from this partnership with customers getting consistent pricing, online and offline, along with access to Emil Frey’s established services and distribution network as well. The XPENG retail experience store will be located in the Westfield Mall of the Netherlands near The Hague and will open sometime in March 2022. On the other hand, the brand has entered into an agreement with Bilia for the Swedish market.
Bilia is the largest automobile dealer and distributor in Sweden. This means that XPENG customers will also benefit from Bilia’s well established network, which consists of 58 dealers and 66 service centers in Sweden. He Xiaopeng, Chairman and CEO of XPENG stated that “Our global journey starts from Europe, propelled by our commitment to increase smart EV penetration. We strongly support the EV development strategy in Europe and are forging partnerships with top tier local players to accelerate energy conservation, emission reduction and electrification in Europe.”
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