Facebook is launching Reels, its short video features, across more than 150 nations. The announcement was made by its parent company, Meta, who also said that the feature was its fastest content format.
According to a Reuters report, the popular social media platform is pushing Reels as the next big thing, owing to its rapid growth in recent times. The news arrives as the popular social media platform lost a third of its market value, as per a recent earnings report. For those unaware, Meta had initially launched Reels on Instagram back in 2020 and later released it on Facebook in the following year. The new content format was made to rival another popular short video sharing platform, TikTok, which is owned by China based ByteDance.
Mark Zuckerberg, CEO of Meta, stated in a Facebook post that “Reels is already our fastest growing content format by far, and today we’re making it available to everyone on Facebook globally.” Interestingly, the company also announced new ways for content creators to make money through the Reels feature. It is further growing its program that helps pay creators bonuses in more countries and is even testing out overlay ads through banners and stickers for creators to earn ad revenue.
This feature is also set to soon show full screen ads in between Reels as well. Notably, Meta also added that it will roll out updates for users to make and see Facebook Reels in new places. This includes places like Stories, on the Watch tab, and even at the top of the news feeds as well. Some regions will also see suggested Reels in their feed as well.
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