Earlier today OnePlus unveiled its largest-ever experience store globally in Bengaluru, India named “OnePlus Boulevard”.
Located in India’s silicon valley-Brigade Road, is one of a kind structure consisting of two floors with more than 39,000 square feet of retail space with multiple entries and exit points.
The store is designed with an aim towards providing the customers with a holistic, premium offline experience to interact closely with the brand’s offerings. As the name suggests (OnePlus Boulevard”) the store has a lot of natural and earthy elements giving the space a lot of warmth and elegance.
Some design elements include the terracotta material finish for the walls, and several clay and ceramic artworks sourced from artists across India.
The ground floor has a vast experience center where customers can interact with all OnePlus products by touching and feeling them. There is a dedicated community zone that features a community lounge, gaming zone as well as an auditorium to host events. The OnePlus Boulevard also features the signature coffee experience zone and a special unboxing zone for customers to open and set up their newly bought products.
Addressing the launch of the new OnePlus Boulevard, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared “Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard.” This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand.
He also added, “OnePlus’ journey in India began right here, in our country’s biggest tech hub, Bengaluru. And we are excited to bring our largest OnePlus Experience Store in the world to our India community here.”
The expansion of offline stores in India is a part of the brand’s ongoing endeavor to enhance its offline presence using an omni-channel strategy and provide more retail touchpoints for consumers to interact with the brand on a more intimate level. One plus has invested INR 100 crore towards offline expansion in India and is looking forward to operating 15,000+ offline stores, including partnered stores, by end of the year.
The store is offering its customers all the latest OnePlus products including the newly launched OnePlus Nord CE 2 thereby bringing the brand closer to its diverse user community.
The OnePlus Boulevard has kept in mind the safety of its staff and customers by prioritizing safety and hygiene measures in its offline stores and is complying with government guidelines on Covid-19.
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