True Wireless Earphones shipments in India grew 66 percent year-on-year in the first quarter of 2022. The report comes from Counterpoint Research. Indian brands logged a whopping 72 percent share, which is up from 57 percent in the corresponding period last year in the TWS segment. Four out of the top five spots were captured by homegrown brands.
The growth is said to be driven by the strong value proposition offered by local companies to rival the Chinese brands. They launched TWS earphones with the popular ANC feature and priced aggressively. Growing emphasis on domestic manufacturing also led to a 19 percent decline in the average selling price in Q1 2022, reveals Counterpoint Research.
boAt led the TWS market with 34 percent share and for the seventh consecutive quarter. The Airdopes 131 was the brand’s most popular earbud, with a 32 percent share. Noise came in the second spot with a 214 percent YoY growth. The Airbuds Mini was the company’s best-selling TWS model with 38 percent market share. Boult Audio bagged the third spot with its highest share of 7 percent. pTron was the fourth brand with a 5 percent share due to its strong presence in the entry-level segment (~less than Rs 1,000). The top five list ended with Realme registering a 4 percent market share. The Buds Q2 Neo drove the brand’s majority of shipments followed by Buds Air 2.
Apart from the Indian brands, OPPO grew 365 percent YoY due to affordable TWS offerings. Apple maintained its leadership position in the premium segment. Carl Pei-helmed Nothing also maintained its position in the top five premium brands due to its innovative design and features.
The Counterpoint Research also adds that eight out of the ten models were sold online, with Flipkart dominating the channel.
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