We had recently covered on a report regarding the Indian government possibly banning smartphones made by Chinese brands that are priced under 12,000 INR (roughly 150 US Dollars) in the Indian smartphone market. But now, a new report has hinted that this might not be the case anymore.
For those unaware, the earlier report talked about government officials stating that the move to ban cheaper smartphones from China is to better promote local brands and help them gain a stronger standing in the Indian market. At the moment, handsets made by Chinese OEMs are the most popular models in the region. But it appears that the might not be put into effect. According to a CNBC TV18 report, the government has no immediate plans for such ban as of right now.
The report further adds that even if such a ban is conceptualized by the government, actually enforcing it is a different task entirely. It won’t be so easy and an industry expert claims that three out of every 10 smartphone sold in India is priced under 12,000 INR. And in this price segment, 78 percent of all smartphones sold are made by China based brands. This basically means that these Chinese brands have a dominance in this category of handsets.
On the other hand, brands from the US like Apple, and South Korean tech giant Samsung account for just 20 percent of the Indian market. So, a bit more than just 1 percent of all smartphones sold in India are from Indian companies, like Micromax, Lava, and Karbonn. Thus, it won’t be surprising if the Indian government actually has plans for the future to better even out the playing field for different brands.
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