Telecom companies in India are constantly in competition. With many people needing to stay in touch with each other, companies make sure that they offer the most attractive and enticing plans to their customers in order to attract new customers and retain the loyalty of old ones. However, companies may sometimes take decisions for their own betterment. This could be to keep the company afloat or to simply boost the organization’s revenue. In recent news, popular Telecom company Bharti Airtel has ended its minimum recharge plan of INR 99.

Airtel

Bharti Airtel has made this change in seven more circles, following its discontinuation in the circles of Odisha and Haryana. The company is now offering an entry-level plan of INR 155, which includes 1 GB of internet data, 300 text messages, and a validity of 28 days. Previously, Airtel offered a minimum recharge plan of INR 99 with 200MB data and a rate of Rs 2.5 paise per second for 28 days.

The discontinuation of this plan began in November 2022 and will eventually result in an increase in average revenue per user for the company. However, users would have to face a 57% increase in monthly costs for customers who used the INR 99-pack, in spite of getting more bang for their buck overall. An Airtel spokesperson further stated that the company’s new plan would provide users with more flexibility, convenience and superior value for their money. 

While it has increased the price of its base plan, the company is also trying to attract new customers with more bundled subscriptions. The company recently started offering bundle plans to its customers as a part of its Airtel Black subscriptions, which allows users to combine their Airtel mobile, DTH and fiber services in one plan so that they don’t have to deal with multiple bills. In addition to benefits such as unlimited calling and internet perks, users get free subscriptions to Netflix, Disney Plus Hotstar, Amazon Prime Video and more.

It will be interesting to see how Bharti Airtel rivals its competitors, such as Jio Telecom, in the future.

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