Twitter is apparently planning on making some changes to its advertising policies. The company is set to allow cannabis companies to promote their brand and services on the popular platform.
According to the microblogging website’s new blogpost, “Going forward, Twitter is allowing advertisers to promote brand preference and informational cannabis related content for CBD, THC, and cannabis related products and services”. In other words, the companies that sell products related to cannabis and other related items can freely advertise on the social media giant’s platform. Although, there will still be some restrictions on what you can or cannot advertise.
As per a separate report, the advertisements are restricted from directly promoting or even offering the sale of cannabis itself. However, there are some exceptions to certain types of CBD based products. Apart from this, there will even be restrictions based on age and location to limit who sees the ads related to cannabis. This new shift in policy is one of the latest changes on Twitter after the company got acquired by billionaire Tesla CEO, Elon Musk.
In the official announcement, the Twitter hinted that cannabis companies could use their platform to reach a broader audience. It also added that conversations related to cannabis is “larger than the conversation around topics such as pets, cooking, and golf, as well as food and beverage categories including fast food, coffee, and liquor.”
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