Samsung has recently made a significant change to its branding in Japan. As of February 28th, the company’s online store and social media platforms will no longer go by the name “Galaxy” but rather, will bear the Samsung name. This move has brought Japan in line with the rest of the world, where Samsung has always been recognized under its original brand name.

This move marks a shift away from the company’s decision in 2015 to distance itself from its corporate branding in Japan, as it adopted the “Galaxy” name for its products and services in a bid to better compete with its rival, Apple. The political tensions between Japan and South Korea at that time also played a role in this decision, as Samsung was cautious not to use its real name in the country.

However, with the changing times, Samsung now appears to be comfortable enough to embrace its original brand name in Japan once again. Customers can now request assistance from Samsung’s customer care centers, which were previously labeled as “Galaxy Customer Centers.” The Galaxy S23 series has also been rebranded to include the Samsung name, allowing customers in Japan to enjoy the same level of service and support as other customers around the world.

To celebrate this milestone, Samsung’s rebranded online shop is offering special deals on its Galaxy Care service, which interestingly has not been rebranded as Samsung Care. This move demonstrates Samsung’s renewed confidence in its brand identity and its commitment to providing customers in Japan with the same high-quality products and services as those enjoyed by customers across the globe.

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