With the increasing usage of smartphones, people are relying on them for communication, social media, gaming, and other activities, which has made alternative devices like laptops and TVs less necessary. As a result, the laptop and TV market has been on the decline (except during the pandemic) in many parts of the world. However, China appears to be an exception to this trend. In February, China’s TV market shipments reached a whopping 2.41 million units, with Xiaomi securing the second spot ahead of well-known brands like Sony and Samsung. Here are the details…

China’s TV Market Sees 26.8% YoY Increase in February, Xiaomi Climbs to Second Place

The Chinese TV market saw a surge in shipments in February 2023, with a total of 2.41 million units shipped, marking a 26.8% year-on-year increase. However, there was a 28.5% month-on-month decrease, which could be attributed to the Spring Festival holiday. In January and February, the total shipments amounted to 5.78 million units, representing a slight decline of 2.9% year-on-year.

China's TV market

The top seven traditional main brands in the Chinese TV market, including Xiaomi, Hisense, TCL, Skyworth, Changhong, Haier, and Konka, and their sub-brands, accounted for over 90% of the overall market in February. These brands saw a total of 2.22 million units shipped, a 30.7% year-on-year increase, but a 28.7% month-on-month decrease.

The first camp, which comprises brands with annual shipments of over 5 million units, saw total shipments of 1.87 million units, marking a 46% year-on-year increase but a 28% month-on-month decrease. Xiaomi, including its sub-brand Redmi, shipped 550,000 units in February, representing a 10% year-on-year increase.

Hisense, TCL, and Skyworth saw a significant increase in shipments in February, with a total of 1.32 million units shipped. Hisense’s sub-brand Vidda was the top-performing brand, shipping nearly 600,000 units, a 55% year-on-year increase.

The second camp, which includes brands with annual shipments of about 3 million units, saw a decline in shipments in February. The total shipments for Changhong, Konka, and Haier were about 350,000 units, marking a 15% year-on-year decline and a 30% month-on-month decrease.

Xiaomi TV

Huawei’s shipments have been declining year-on-year since the fourth quarter of 2022, and there was no improvement in February 2023. The four major foreign brands, Sony, Samsung, Sharp, and Philips, shipped a total of about 100,000 units in February, marking a 15% year-on-year decrease.

Despite being a relatively new player in the market, Xiaomi ranked second in the overall market, beating out brands like Sony and Samsung. This could be attributed to Xiaomi’s focus on profitability and overseas expansion. The Chinese TV market continues to experience fluctuations, with some brands seeing growth while others struggle to maintain their market share.

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