Tecno is pushing the bounds of its marketing campaign for the Phantom V Fold 5G with its partnership with SpiceJet. The partnership will see the Boeing 737 Max aircraft in the SpiceJet fleet adorning the Phantom V Fold 5G brand colors. Recall that the TECNO Phantom V Fold 5G was unveiled in India last month.
Tecno is currently running Beyond the Extraordinary campaign for the new flagship and SpiceJet’s integration will further expand the campaign. The Phantom V Fold 5G is a bold statement by Tecno that it can indeed compete in the premium segment of the market. It also seeks to reaffirm Tecno’s philosophy of developing products that are beyond extraordinary. The Tecno-SpiceJet strategic partnership is aimed at reaching a wider audience with the Tecno brand. SpiceJet aircraft will be branded entirely in the Phantom colors while the cabin will be adorned with Phantom V Fold 5G on the build head and headrest covers.
Inside the plane itself, SpiceJet air hostesses will demonstrate the new Phantom Fold smartphone to passengers. This takes brand engagement to a higher and more personal level. Tecno hopes to leverage the optics of this partnership to drive awareness of its new Phantom V Fold flagship. It hopes to create a lasting impact on its target audience with this flying campaign.
The campaign will run from May 3 to August 2, 2023. SpiceJet says it is excited about the partnership which promotes the cutting-edge Phantom V Fold 5G smartphone. It says the Flying Billboard campaign for the Tecno Phantom V Fold 5G flagship is expected to be highly effective. The Tecno Phantom-branded SpiceJet Boeing 737 Max will fly both local and international flights.
RELATED:
(via)
