Lenovo have for long dominated the global PC market for a long while now. The Chinese tech giant hasn’t enjoyed the same bit of luck in the smartphone market. At a point, Lenovo had to entirely stop producing mobile phones under its brand name. The company instead focused on the Motorola brand which it acquired in October 2014. Turns out that investment has started paying off and the brand is starting to make waves in some markets.
A report released by market research firm Canalys shows that the Lenovo smartphone brand, in the first quarter of 2023, achieved growth against the trend in key regions such as Europe and Latin America. The company recorded its biggest growth in Latin America in Brazil, one of the five largest markets in the world. In Brazil, Lenovo smartphones entered the top 5 best selling models for the first time in the last six years.
In Europe, Lenovo’s mobile phone shipments in the first quarter increased by 13% year-on-year, and its market share ranked fifth, which is the best result since the third quarter of 2017. Specific to European countries, Lenovo’s mobile phone growth in Poland is close to double digits. The comapny also recorded a mobile phone growth rate of 10% in Romania, Bulgaria, and Italy in Eastern Europe.
In the entire Latin America region, Lenovo’s mobile phone shipments increased by 7% with the brand’s market share peaking at 21%. Tehe company is ranked as the second top-selling brand in the region. Lenovo saw a 5% year-on-year growth in Brazil with a 31% market share. The company also ranks second in Brazil after Samsung.
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(via)
