TECNO recently unveiled its latest branding campaign in India with the captivating theme of “Don’t Stop Exploring Life’s New Angles.” The campaign was inaugurated with a manifesto video titled “Take a Shot,” aiming to inspire and motivate modern Indians to seize the opportunities life presents, break free from their comfort zones, and pursue endeavors that ignite their passion and enthusiasm.
The campaign video acts as an homage to the dynamic spirit of Indian citizens, with a focus on inspiring them to undertake a continuous journey of discovery. The campaign aligns with individuals’ curiosity and willingness to engage with new experiences, reflecting their pursuit of personal development and satisfaction.
The “Take A Shot” manifesto video is an artful representation of the prevailing attitude of continuously seeking fresh perspectives. The video incorporates six intriguing narratives that effectively illustrate the experiences of contemporary Indians who embody this ethos of persistent exploration.
One of the stories features a busy office worker who, despite their demanding schedule, discovers the joy of cycling and embarks on nighttime adventures to explore the captivating beauty of the city. Another story showcases a mother who gracefully balances her love for painting while embracing the joys of motherhood, demonstrating that passions need not be compromised.
Each story in the video highlights individuals who are driven by an unstoppable determination to explore and bring their passions to life, inspiring others with their unwavering persistence. These stories are portrayed through poetic scenes that vividly capture the essence of how modern Indians embrace diverse perspectives and navigate life’s journey with relentless dedication and unwavering persistence.
Drawing from its extensive experience in the Indian market, TECNO’s recent campaign reflects a growing trend among Indian consumers. In the current climate, individuals are increasingly engaging in side ventures as avenues to express their passions and unleash their creativity. TECNO’s initiative aims to respond to this societal shift by encouraging people to explore their diverse identities and unlock their full potential.
Lucia Liu, Chief Brand Officer of TECNO, said that modern Indians’ expanding knowledge, global mindset, and rapid social and economic development, along with their ever-changing lifestyle, have fueled their desire for greater opportunities and fulfillment in life. Recognizing this spirit, Liu expressed immense pride in the new campaign, as it perfectly aligns with TECNO’s brand ethos of “Stop at Nothing.”
Gavin Wu, a representative of TECNO, emphasized the brand’s dedication to cultivating local insight in order to deliver technological innovations and breakthroughs that cater specifically to the needs of Indian users. He said that TECNO’s commitment to investing in the Indian market is reflected in their new campaign.
TECNO has recently introduced two new product lines in the Indian market: the PHANTOM V Fold and the CAMON 20 Series. These additions are part of the company’s ongoing efforts to improve the user experience for its customers in India by offering innovative products that meet their evolving needs.
