Among a multitude of platforms coming up alongside Twitter, Post is one other contender vying for the title. The platform made its highly anticipated debut on iOS devices last Thursday. Labelled as a revolutionary platform for news consumption on social media, Post aims to redefine how people stay informed on the web. The app offers users three distinct feeds: following, explore, and news, with the latter being the app’s focal point.
Content Creators can also market their content effectively via Post
Within the news tab, users can access a stream of articles curated from Post’s esteemed publishing partners, including renowned outlets such as Reuters, the Los Angeles Times, Wired, Yahoo Finance, Fortune, Insider, and NBC News, among others. While headlines and an initial snippet of the articles are freely accessible, readers must make a microtransaction using “points” to unlock the entire piece within the app.
It’s important to note that these articles are not paywalled content from the publishers’ own websites. In most cases, readers can access them by visiting the publishers’ platforms. However, for those seeking the convenience of ad-free, in-app reading without intrusive pop-ups, the option to pay for the content might prove appealing.
At present, publishers receive 100% of the revenue generated from these micropayments, although this arrangement may evolve in the near future as Post seeks profitability in order to keep the platform up and running. The platform’s current funding is provided by Andreessen Horowitz and Scott Galloway, a marketing professor and an author at New York University.
The number of points required to unlock an article varies depending on the publisher. The most affordable in-app transaction is priced at 300 points for $4.29. Articles start at just one point, with the highest costing approximately 29 points. Consequently, readers can expect to pay as little as a few cents for most articles, with a maximum cost of around 40 cents. Users also have the option to tip publishers or content creators as an appreciation for their work.
Within just eight months since its launch, Post has managed to amass an impressive user base of over 440,000 individuals. As the app continues to evolve and gain traction, it remains an interesting prospect in the landscape of social media news consumption. Over the past few weeks, we have heard news of multiple Twitter alternatives under development. Only time will tell if Post can emerge as the true successor to Twitter and revolutionize the way we consume news in today’s age and time.
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(Via)
