In a recent memo, Tumblr has shared its comprehensive strategy to drive user growth and enhance the core user experience on its platform. The strategy focuses on key areas and provides guidance to ensure Tumblr’s future success in a social-media-infested market.
The platform will also enhance its messaging strategy to compete in the market
The first principle outlined in the memo is expanding the ways new users discover and sign up for Tumblr. The platform acknowledges the need to improve its search engine optimization practices and experiment with the logged-out version of the website. By showcasing the breadth of content available and making it easily accessible, Tumblr aims to entice potential users and encourage sign-ups.
The second principle is centered around providing high-quality content with every app launch. Tumblr recognizes the importance of delivering a personalized and engaging user experience. To achieve this, the platform plans to enhance its algorithmic ranking capabilities, making it easier for users to find relevant content and vibrant communities. Tumblr’s third principle focuses on facilitating easier user participation in conversations. The platform aims to improve conversational posting features, allow engagements on individual replies and reblogs, and make it easier for users to follow and navigate conversation threads.
Retaining and growing the creator base is the fourth principle. Tumblr acknowledges the need to support and nurture new creators, improving the feedback loop and protecting them from spam notifications. The fifth principle highlights the importance of creating patterns that encourage users to keep returning to Tumblr. The platform intends to refine its messaging strategy, personalizing notifications and emails to keep users informed and engaged.
Lastly, Tumblr emphasizes the need to prioritize performance, stability, and quality. The platform aims to improve crash rates, responsiveness, and loading times to provide the highest quality user experience. By addressing key areas such as user onboarding, content quality, conversational engagement, creator support, user retention, and platform performance, Tumblr aims to ensure that it’s not left behind in this crazy social media race that other companies such as Meta and Twitter seem to be excelling in (even though they are far from co-existing with each other)
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(Via)
