Twitter, now known as X, is taking a tough stance on advertisers as part of its rebranding strategy to boost its revenue. Facing a concerning 50 percent drop in revenue, the company is implementing measures to increase its bottom line. According to The Wall Street Journal, X is demanding brands to spend a minimum of $1,000 per month on ads to maintain their verified status on the platform. This move comes as a response to combat the proliferation of scammers who create numerous fake accounts on the platform.

The company is facing a massive drop in Revenue, which will affect all departments

Elon Musk, the popular (and controversial) entrepreneur and Twitter user, defended the cost, stating that it serves as a deterrent against such malicious activities that are widespread these days. Alternatively, brands have the option to pay the same amount for the company’s verified organization badge. In an effort to attract more advertisers, X is also slashing prices on some of its advertising slots. The company is offering a generous 50 percent discount on all new bookings until July 31st, aiming to entice advertisers to capitalize on high-impact moments like sporting events, where they can significantly increase their reach.

X Twitter

While larger brands might find the $1,000 monthly expense manageable, the new approach could potentially hurt smaller businesses that lack the financial flexibility or the willingness to commit to this expense. This might lead to a disparity in the representation of businesses on the platform, favoring bigger players while hindering the growth and visibility of smaller enterprises.

The focus on advertisers may be essential to navigate through difficult times, but it also raises questions about the platform’s inclusivity and support for businesses of all sizes. It’ll be interesting to see if Twitter, or rather, X will emerge as a winner on the other side of this uphill battle.

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