Despite being a young brand, Nothing is seeking to expand its presence in the market by introducing a new sub-brand. Meet CMF by Nothing, which will offer a new range of affordable products. So let’s have a look.
CMF: Affordable products with improved designs
CMF stands for Colour, Material, and Finish, which clearly signifies its brand philosophy. Interestingly, it appears that Carl Pei is following in the footsteps of the last company he founded, which is OnePlus. Nothing was established back in January 2021 after Pei left OnePlus. But similar to how OnePlus established Nord, a dedicated sub-brand for affordable devices, Nothing will be introducing CMF.
According to Carl Pei, the two brands will be separate but share a common DNA. In other words, the focus is on offering premium design and quality for its affordable products from CMF. The Nothing CEO promises that the brand will continue the same level of attention to user experience with the sub-brand as well. Although it remains to be seen if the company holds true to these promises.
While Nothing focuses on innovation and pushing boundaries in design and technology, CMF will emphasize clean design within a budget. As per the senior executive, many have asked for them to launch more affordable products, so this is where CMF steps in. Apart from this, Carl Pei confirmed that the brand will be launching its first-ever smartwatch and new earbuds by the end of this year.
RELATED:
- Nothing Phone (1) starts receiving Android 14 Beta 3 update
- Quick Take: Is Infinix GT 10 Pro the affordable Nothing Phone (2) we’ve been waiting for?
- Upcoming Nothing TWS Earbuds spotted on Indian BIS certification
- Nothing Phone (2) comes to Vijay Sales retail stores; Check discounts and offers
- Best Activity Tracker Watches in 2023 – Garmin, Fitbit, Apple & More
- OnePlus 11 vs Nothing Phone (2): Specs Comparison
