If you’ve thought about buying a TV recently, I’m sure the idea of getting a projector has crossed your mind. This technology is really useful, especially for those who love big screens and those who don’t watch much TV. However, recent information shows that this technology isn’t as popular as before. In the first half of 2023, smart projector sales dropped by 7.3% from the previous year, selling only 2.79 million units. Here are the details…
Smart Projector Market in China Slows Down in H1 2023
Sales of smart projectors in China dropped in the first half of 2023. They sold 7.3% fewer projectors compared to the year before, with a total of 2.79 million units sold. They also made 15.4% less money, earning $7,3 billion. Even with this drop in sales, the main projector brands didn’t change much.
Among those brands that use DLP technology, XGIMI was the most popular, having almost half the market. Nuts and Dangbei were next in line. A newer brand, Vidda, which started Experts said that in 2023, they think there will be 5.85 million smart projectors sold, which is 5.3% less than the year before. This shows the industry is going through changes.
Experts suggest a simple idea to boost sales. As we know, technology has made big advancements in many areas. For example, today’s mid-level and entry-level phones are much better than the top models from five years ago. To increase sales, companies need to offer newer and better products and try to sell them in more locations. Here’s a table showing China’s smart projector shipments for the first half of 2023:
| Company | Shipments (millions) | Market Share (%) |
|---|---|---|
| Xgimi | 1.5 | 25.0% |
| Changhong | 1.2 | 20.0% |
| Haier | 1.1 | 18.0% |
| Xiaomi | 0.9 | 15.0% |
| Others | 2.3 | 32.0% |
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(source)
