Tablets are becoming increasingly popular in India. There was a time when Apple and Samsung used to dominate the segment. In the last few years, many smartphone brands including Xiaomi, Realme, OnePlus, OPPO etc have entered the tablet category. The increasing demand for tablets is mainly attributed to entertainment needs, education usage, and specific sectoral needs such as healthcare. Now, CyberMedia Research has shared data on the performance of the tablet market in the second quarter of the year in India.
Tablet market in India registers growth in Q2, 2023
As per the data shared by CyberMedia Research, the tablet market in India grew 29 percent quarter-on-quarter basis in Q2 i.e. the period from April to June. Unfortunately, the shipments declined 22 percent year-on-year basis during the same period last year. Apple led the market in the country with a 25.38 percent market share. Its South Korean rival Samsung came in close second with a 25.31 percent share. Lenovo bagged the third spot with a 23 percent market share.
Apple’s leadership is attributed to the iPad 9 and iPad 10 series were responsible for 42 and 22 percent market share respectively. Samsung’s Galaxy Tab A8 and Tab A7 Lite’s WiFi and 4G variants had a good market share in different price ranges. For Lenovo, the brand’s Tab M10 HD (2nd gen WiFI) and Tab M8 HD WiFi were successful in the value-for-money tablet segment. Realme had a forgetful performance in the second quarter as their shipments more than halved and the company registered 8 percent market share. Meanwhile, Xiaomi’s clocked a market share of 6 percent as the company’s shipments grew a whopping 155 percent. We assume this could be because of the Xiaomi Pad 5, Pad 6 (review), and the Redmi Pad.
Furthermore, the report added that the shipments of WiFi tablets surged by 12 percent whereas 5G tablets grew by 7 percent year-on-year basis. The premium tablet recorded a remarkable 48 percent QoQ growth. Tablets with a display of more than 10 inches are said to be fan-favorite among Indian consumers.
Related:
- Is the Golden Age Over? Apple, Samsung, Xiaomi, and Oppo Feel the Pain as Smartphone Shipments Drop by 20.9%
- Lenovo leads in PC shipments, but only Apple sees growth in the declining market
- Global Smartphone Shipments Fall In Q2 2023, But Premium Segment Registered Growth
