In a move that marks a major change in the mobile gaming industry, Sega Sammy has sealed the deal with Rovio, the Finnish developer behind Angry Birds, for $776 million. While the acquisition process began in April, it took some time to finalize the regulatory requirements.
But what does this mean for both companies and gamers alike?
This acquisition has given birth to the possibility of having a Sonic and Angry Birds game
This isn’t just about Angry Birds; this purchase sees Sega acquiring an array of less well-known games such as Sugar Blast and Small Town Murders. More importantly, Sega is absorbing Rovio’s seasoned infrastructure for developing, publishing, and advertising mobile games. This allows Sega to capitalize on its already well-established IPs like Sonic and Football Manager, potentially creating a renaissance in mobile gaming.
Rovio’s journey from the peak of Angry Birds mania to a broader developer portfolio demonstrates a resilient approach to the ever-changing market. Partnering with Sega might just breathe new life into the franchise and bring back some of that former glory. The possibilities are intriguing, like potential cross-franchise collaborations between Angry Birds and Sonic characters. Could we see Angry Birds flying alongside the iconic blue hedgehog? Time will tell.
The acquisition highlights Sega’s commitment to expanding its influence in the mobile gaming sector, a vision CEO Haruki Satomi expressed back in April. This could mean a revival not only for Sega’s franchise but for the industry as a whole. Whether it’s a revival of mobile gaming’s past golden days or a whole new direction, this partnership brings a whole new sense of excitement and anticipation to the mobile gaming industry.
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(Via)
