Due to US sanctions, Huawei has not been launching 5G-enabled smartphones in the Chinese market, while its competitors had been offering 5G phones across different price points. However, Huawei surprised the tech world by announcing the 5G-enabled Mate 60 and Mate 60 Pro in the Chinese market last week. According to well-known market analyst Ming-Chi Kuo, the demand for these devices has been nothing short of phenomenal.
Huawei Mate 60 Pro 5G demands soar
In fact, the demand for the Mate 60 Pro has been so strong that Huawei’s shipment plan for the second half of 2023 has seen a whopping 20 percent increase, reaching an impressive 5.5-6 million units. A recent report revealed that the brand sold nearly 1 million units of the Mate 60 Pro through pre-orders in just 5 days in China.
To put things into perspective, let’s look at how the Mate 60 Pro stacks up against its predecessors. The Mate 50 Pro 4G, which debuted in September 2022, saw cumulative shipments of about 2.5 million units after 12 months. The Mate 40 Pro 5G, which launched in October 2020, reached approximately 6 million units in the same timeframe. Based on this remarkable trend, Kuo is of the view that the cumulative shipments of the Mate 60 Pro 5G will surpass 12 million units within the first year after its launch.
But that’s not all. Huawei’s smartphone shipments are projected to increase by a remarkable 65 percent year-on-year, reaching a total of 38 million units in 2023. This growth can be attributed to the strong demand and market influence of the Mate 60 series.
According to Kuo, Huawei’s smartphone shipments are expected to reach a staggering 60 million units in 2024. Hence, it is expected to be the smartphone brand with the strongest growth in shipments worldwide.
The success of the Mate 60 Pro has also put Huawei’s supply chain companies in the spotlight of stock markets, claims Kuo. Its supply chain includes Chinese self-reliant semiconductor companies, other firms that supply semiconductors to Huawei but are not listed on the Shanghai Stock Exchange (SSE) or Shenzhen Stock Exchange (SZSE), HWA Create, which provides satellite communication chips to Huawei, and companies in the optics sector like Largan Optical, Sunny Optical, Will Semi, Smartsens, and Billu.
While the Mate 60 5G and Mate 60 Pro 5G have undoubtedly made a significant impact, it’s important to note that these impressive devices are currently limited to the Chinese market. Looking ahead to 2024, Huawei is poised to continue its resurgence in the smartphone industry. In 2024, the company is expected to launch more 5G phones in the Chinese market and expand to other markets around the world.
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