In a recent report by Runto Technology, data from July 2023 indicates a robust growth in the Chinese online market for security cameras. Sales reached an impressive 2.03 million units, signifying a 36.5% year-on-year increase, despite a slight dip of 2.2% from the previous month.

Xiaomi security camera

Robust Growth in Online Sales: Delving into the Numbers

Financially, this translated to a revenue of 460 million yuan ($64.4 million) – a 41.1% increase from the previous year. Interestingly, there was only a marginal monthly decrease of 0.2%. When it came to the average market price online, the figures stood at 229 yuan ($31), marking a 7 yuan ($0.96) rise year-on-year and a 5 yuan ($0.68) increment from June 2023.

Chinese security camera sales report

Brands have played a pivotal role in this growth. Xiaomi, the tech giant, took the lead in the surveillance camera online market, boasting a 16.8% share. This positioned the brand on the top, dominating its competitors.

Qiao An wasn’t far behind, securing second place with an 11.1% online market share. However, it’s worth noting that there was a significant difference between Qiao An and Xiaomi’s market presence. The subsequent positions saw Yoosee in third, TP-Link at fourth, and Hikvision rounding off the top five.

A noteworthy observation is the growing trend in outdoor surveillance cameras. Based on the same report, outdoor camera sales constituted 31% of the total market in July 2023, reflecting a 3% year-on-year growth.

These cameras are not only catering to home security needs but are increasingly becoming essential for the small-scale commercial sector. Chain stores, convenience stores, and small supermarkets are some of the beneficiaries, utilizing these cameras to enhance security management.

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