Clubhouse is changing how it works to get more people talking on the app again. The social media platform, once super popular for its public audio chats, is now focusing on smaller, friend-based groups. They’re calling these groups “chats,” where you can leave voice messages for people you know and their friends. It’s kind of like Snapchat but for voice.
Including a text-based conversation channel will be a big hit-or-miss for the company
Clubhouse is also ending its text message feature. Now, if you want to send a private note, you’ll record a voice message, or what the app is calling a “voicemail.”
This shift comes after Clubhouse lost a lot of users. Millions of people joined the app during the pandemic, but numbers went down when life started returning to normal. Earlier this year, the company even had to let go of half its staff, also happening to a lot of other companies.
So, what’s the goal here? Clubhouse says it’s all about having real talks and making new friends. They believe people want a more personal way to connect online. But there’s some risk. Will people come back to Clubhouse for this new experience? The company is taking a “big bet” and hopes it will pay off.
The big question is whether these changes will make Clubhouse popular again. It’s a bold move, and the company knows it. Time will tell if it works.
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(Via)
