Rivian, the electric vehicle manufacturer known for its outdoor-centric ethos, is putting a spin on eco-tourism by amplifying its EV charging infrastructure. With the recent rollout of charging stations along the Blue Ridge Parkway, the brand is making strides to ensure adventurers don’t have to compromise on the range for a view.

Rivian is looking to eradicate ‘range anxiety’ for long-distance travel

Blue Ridge Parkway, with its stunning vistas and untouched wilderness, has long been a travel bucket-list item for those in the United States. However, the lack of adequate charging facilities has been a hurdle for electric vehicle enthusiasts—until now. Rivian’s expansion aims to quash any lingering ‘range anxiety,’ especially in areas that aren’t typically flush with charging options.

Rivian

The company has launched 30 DC fast charging stalls distributed across five stations, extending from Front Royal and Waynesboro in Virginia to Blowing Rock in North Carolina. For those who prefer to bask in the area’s natural beauty a little longer, Rivian has thoughtfully added AC chargers to its Roanoke and Meadows of Dan stations.

The inclusion of pull-through trailer access at these DC fast chargers signals Rivian’s intent to cater to the camping and trailer-towing crowd. A 20-minute pitstop at one of these stations will recharge a Rivian for up to 140 miles, offering ample opportunity to explore one of the most visited national parks in the U.S., the Great Smoky Mountains, situated at the end of the Blue Ridge Parkway.

This move comes on the heels of Rivian introducing its R1T Dual-Motor Max Pack, which boasts an impressive EPA-rated range of 410 miles. Although it still falls short of covering the parkway’s 469 miles in one go, Rivian’s thoughtful positioning of its new charging hubs ensures that your adventure won’t be cut short.

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