Despite facing a sluggish start in 2023, China‘s smartphone market could be gearing up for a turnaround. According to the Ministry of Industry and Information Technology, smartphone production in China decreased by 7.5% in the first eight months of 2023 compared to the same period last year. Sales also dipped by 4%, hitting their lowest second-quarter figures since 2014, as noted by market research firm Counterpoint.
Huawei has already seen growth of 41% from the last year (so far)
However, experts are optimistic for the rest of the year. Why? Look no further than Huawei Technologies and their recent launch of the 5G-enabled Mate 60 Pro series. “These new releases have brought great confidence back to China’s smartphone market,” says Ivan Lam, senior research analyst at Counterpoint.
Huawei’s sales have already seen a whopping 41% uptick from last year during the first eight months of this year. The company seems to have bounced back from supply chain issues, and has returned to its regular product launch cycles, including a low-key presales campaign for the Mate 60 Pro 5G.
The Mate 60 Pro series could be Huawei’s trump card, as it taps into its vast domestic user base of HarmonyOS—an alternative to Android. These new 5G models are not just expected to woo new customers but could also lure back those who had switched to other brands. Counterpoint predicts sales for these handsets to reach between five to six million units by year-end.
Apple is also expected to fuel a comeback in sales with the iPhone 15, but it’s Huawei’s indigenous tech—especially the mysterious, made-in-China Kirin 9000s processor—that’s catching eyeballs.
RELATED:
- Huawei Mate 60 RS Ultimate vs Honor Magic5 Ultimate: Specs Comparison
- Huawei Watch Ultimate Gold Edition luxury smartwatch now available in UK & Europe
- Download the best GCam APK for OnePlus Nord CE 3 5G
(Via)
