TikTok has updated its Effect Creator Rewards program, with a blog post detailing a more accessible entry threshold and a rejigged payment system. Initially rolled out in May with a $6 million fund, the program financially compensated creators for designing filters, effects, and mini-games.
Creators previously had to be featured in at least half a million videos before becoming eligible
Before, to become eligible for the program, creators needed to have their filters featured in at least 500,000 videos. Now, the requirement has been significantly relaxed. TikTok asks creators to have a mere five filters uploaded, with at least three of them being used in 1,000 videos. This is a game-changer for smaller creators who are integral to TikTok’s popularity but often go unrewarded.
The rewards program is also opening its doors to more countries, adding Brazil, Australia, Canada, Finland, Indonesia, Ireland, Japan, Korea, Malaysia, Netherlands, Philippines, Poland, UAE, and Vietnam to the list. A full global rollout remains uncertain.
The compensation model is changing too, moving from a flat fee to a variable pay rate. According to TikTok, payment will depend on several factors, with geographic location as a primary consideration. Although TikTok hasn’t revealed all the specifics, this potentially means creators in developed countries might receive a larger slice of the $6 million pie compared to their counterparts in developing nations.
While these changes seem promising on the surface, they raise concerns over equitable compensation. Is TikTok’s new variable pay rate fair, or does it perpetuate regional income disparity? Reached for comment, a TikTok spokesperson mentioned that the $6 million fund “may increase as we run the program and gather feedback from creators.”
RELATED:
- TikTok Hit with Another Lawsuit in the US, This Time by the State of Utah
- TikTok’s New Hires Raise Eyebrows in Washington Over User Data Security
- Xiaomi 13T is the 60th Smartphone with the World’s Best Camera According to DxOMark
(Via)
