Xiaomi is one of the most diverse technology companies in the world, with products ranging from smartphones to electric vehicles to smart washing machines. Of course, one of these is smart TVs, which have become an essential part of our homes, and Chinese tech giant is a major player in this market. Xiaomi makes money from both the sale of smart TVs and the ads displayed on them. However, recently, manufacturers, including Xiaomi, have been forced to update their TV policies to give users the option to disable boot-up ads. Here are the details..

Xiaomi Gives Users Option to Disable Boot-Up Ads

For a long time, Xiaomi has been attracting users’ attention with its affordable products. However, the company compensates for the money it doesn’t make during sales by displaying ads to the users of its products later on. For instance, up until recently in China (and likely in other parts of the world as well), Xiaomi TV users were forced to watch a short advertisement when they first turned on their TV.

Xiaomi Smart Tv ads policies

This practice was often met with frustration as it was unexpected and disrupted the user’s viewing experience. Moreover, this revenue model is being adopted by many manufacturers and is becoming increasingly widespread. However, the winds of change began to blow when legal and consumer pressures started mounting against such practices.

As a result, the Consumer Protection Committee of Jiangsu Province had previously called for several smart TV brands to offer a “one-click close” option for their startup advertisements. Naturally, this practice became widespread, and one by one, smart TV manufacturers began offering users the option to disable mandatory advertisements.

Now, Xiaomi TVs are also said to be providing the choice to “turn off the startup advertisement.” To do this, users need only contact customer service. They are informed that they can speak to a live customer representative via the Xiaomi Mall App and provide their TV’s MAC address. After this, it’s expected that within 2-3 business days, the startup advertisements will be turned off.

As consumer demands and local regulations change, Xiaomi and other manufacturers are taking steps to balance their business interests with consumer rights. This is important because the tech landscape is constantly evolving.

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