Sweden’s Cake has been a trendsetter in electric two-wheelers, from fun off-roaders like Kalk to utility-based Ösa. But Cake’s next move is ted calculated—breaking into China‘s jam-packed e-mobility market.
The new model is expected to launch in late 2024
Cake isn’t stepping into China blindly. It has partnered with Shanghai Forever, a retail giant with 80 years in the bicycle business. The deal is already buzzworthy, promising a supply of 130,000 electric bikes. If China takes a liking to them, even more could be shipped over. But here’s the twist—Cake is designing a new model specifically for China, expected to launch in late 2024.
So why is Cake so gung-ho about China? CEO Stefan Ytterborn summed it up as a huge opportunity for both innovative tech and green transport solutions. Shanghai Forever’s CEO, Chen Shan, agreed, highlighting the unique design and technology of Cake’s bikes as a perfect fit for China’s green transformation.
However, what really makes this venture fascinating is Cake’s audacity to enter a market that’s already flooded with electric two-wheelers. But if you look closer, Cake’s entry into China seems less about competing with local brands and more about setting a new standard. While local brands offer a variety of choices, Cake brings a blend of Swedish design, utility, and environmental consciousness—something still relatively rare in China’s e-bike landscape.
This new venture could be a blueprint for how Western brands can carve out a space in China’s congested markets. Cake’s strategy isn’t just about importing bikes; it’s about exporting a whole new perspective on what e-mobility can be. If successful, Cake won’t just be another player in China; it’ll be a game-changer.
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(Via)
