Micron Technology, a major US chip manufacturer, is ramping up its efforts to expand its business within the Asian giant’s borders. CEO Sanjay Mehrotra is taking the helm, steering the company through China’s regulations and expressing his willingness to invest in the market. This strategic pivot comes on the heels of Micron’s prior entanglement with a sales ban imposed by Beijing—a move that threatened to slice a significant chunk from its revenue pie.
The renewed friendship was brought up during Sanjay’s meeting with Wang
The renewed camaraderie was highlighted during Mehrotra’s meeting with China’s Commerce Minister Wang Wentao, where it was made clear that Micron’s growth in China hinged on its adherence to local laws. The dialogue is a smaller part of a wider breakdown in Sino-American business relations, as both superpowers seem eager to smooth out recent wrinkles ahead of a key presidential summit in San Francisco.
Wang’s words to Micron were welcoming yet firm, emphasizing China’s intention to better its investment landscape for foreign players, while also urging the chipmaker to deepen its roots in Chinese soil. This shift towards a more cordial approach coincides with Micron’s decision to engage with the 6th China International Import Expo—an event China uses to charm international investors.
The change in atmosphere is stark compared to half a year ago when China’s cybersecurity terms struck Micron with a sales prohibition, a decision that posed a risk to Micron’s China-based revenue. While there’s no word if this visit included talks with cyber authorities, the significance of Mehrotra’s discussions on the company’s plans, especially concerning its Xi’an plant, cannot be overstated.
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