Huawei Technologies has recently been in the spotlight for its Mate 60 Pro 5G, showcasing not just a new product but a different approach to overcoming production and supply chain challenges. The journey of the Mate 60 Pro, from production struggles to impressive sales figures, offers a unique glimpse into the resilience and adaptability of Huawei in the face of adversity. However, the company seems to be clearly having issues with supply and demand.
The company is also limiting purchase orders for customers
Huawei’s decision to introduce a pre-order system for the Mate 60 Pro stemmed from an inability to meet the surging demand. This move, as explained by Counterpoint Research senior analyst Wang Yang, was a strategic step to buy time for securing orders from suppliers. The core of this challenge lies in the advanced Kirin 9000s processor, around which a shroud of secrecy has complicated supply chain dynamics, delaying the parts provision process significantly.
In a rather unconventional step, Huawei launched a subscription program for the Mate 60 Pro, promising delivery within 90 days of ordering. This approach, limiting purchases to one unit per consumer, reflects an attempt to manage supply efficiently while maintaining customer interest.
Despite these hurdles, the Mate 60 Pro has achieved notable success. Within eight weeks of its launch, the series recorded 2.4 million units in domestic sales, according to Counterpoint data. This figure is particularly impressive when considering the background of US trade sanctions that Huawei has been grappling with.
The Mate 60 series, especially the Pro model, has become a symbol of Huawei’s resilience. The company’s ability to navigate through supply shortages and still secure a strong market position, especially during the Singles’ Day shopping season, is commendable. Senior analyst Ivan Lam from Counterpoint highlights the sustained popularity of the Mate 60 series, despite limited daily sales due to supply constraints.
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(Via)
